Technology puts firm on the cutting edge of printing and cross-media marketing
TORONTO – The OTC Group, a leading commercial printer and integrated communications firm in London, Ontario, has acquired the Xerox® Automated Packaging Solution for iGen4® to accommodate its new digital folding carton packaging division. Xerox’s solution makes it possible for The OTC Group to offer more short-run digital folding carton packaging options to its clients in the consumer packaged goods, food and pharmaceutical industries.
“Market demand for innovative ways to differentiate products is growing in these industries, and promotional needs range from nationwide launches and regional brands, to specialty items and prototype products,” said Tim Graham, president, The OTC Group.
According to Pira International Ltd.(1), the digital folding carton packaging industry is expected to grow at a rate of 24.1 percent between 2012 and 2016, and as demand grows, short run packaging needs to support inventory and cost management, as well as regional, local and low-volume products.
“The Xerox packaging solution puts us at the cutting edge of cross-media marketing, giving our clients – both large and private label brands – many more options to customize and personalize their packaging,” Graham said. “Using data-driven marketing principles and practices, we can address our clients’ needs end-to-end to help them get to market quickly and differentiate themselves from their competitors.”
Benefits of Xerox’s packaging solution include the:
- Capability to reduce costs related to warehousing, storage and disposal of obsolete cartons – allowing brand owners to apply their marketing dollars to more valuable activities.
- Opportunity to produce the entire print campaign, from creating the package to producing marketing collateral, such as point-of-sale signage.
- Ability to support seasonally focused marketing campaigns and respond more rapidly in competitive markets.