LIVONIA, Mich. - Valassis, a leader in intelligent media delivery, announced today that it made this year's InformationWeek 500 -- a list of the top technology innovators inthe United States. This is the fourth consecutive year Valassis has been named to this prestigious list, ranking in the top half on the 2013 list.

The company was recognized for how it innovates with technology to:

• make business processes more efficient;
• get better business intelligence to more associates; and
• engage clients in new ways and with speed and urgency.

"I continually challenge our information technology team to think and act differently in today's rapidly changing world, embracing new technologies and solutions and ways to drive the greatest success for our clients," said Steve Carrington, Valassis Senior Vice President and Chief Information Officer.  

Among the programs initiated in 2012 that further demonstrate how Valassis uses technology to drive its business is Media Express, a self-serve targeting capability, used by its sales team as well as its clients. A company known for its precise targeting utilizing an unrivaled blend of online and offline syndicated and proprietary data, this Valassis tool can use company or client data to perform geo-demographic and behavioral targeting in real time. Valassis has the ability to integrate an unmatched array of online and offline consumer data, 40 years of consumer insights, street-level targeting and multi-channel media distribution to help advertisers to precisely identify, locate and connect with their most valuable customers.

Another successful project used technology to optimize postage and transportation by centralizing transportation management, standardizing processes and instituting a new technology platform across its 17 Shared Mail facilities throughout the United States. A cross-functional team was tasked with innovating and re-engineering Shared Mail distribution to be more effective and efficient.

InformationWeek identifies and honors the nation's most innovative users of information technology with its annual InformationWeek 500 listing, and also tracks the technology, strategies, investments, and administrative practices of some of the best-known organizations in the country. Past overall winners includeBeth Israel Deaconess Medical Center, PACCAR Inc., The Vanguard Group, CME Group, National Semiconductor, Con-Way, and Principal Financial Group. Unique among corporate rankings, theInformationWeek 500 spotlights the power of innovation in information technology.

"The theme of this year's InformationWeek 500 is digital business. It's a movement, rooted in data analytics, mobile computing, social networking and other customer-focused technologies that are turning companies and industries on their ear," said InformationWeek Editor In Chief Rob Preston. "Every enterprise is now a digital business -- or needs to become one fast. The organizations in our ranking are leading the way."

The full list and additional details on the InformationWeek 500 can be found online athttp://www.informationweek.com/1374.