SHANGHAI, CHINA - Schawk!, a leading global brand deployment company that produces and protects brand assets to drive brand profitability, announced today that it has been recognized by theGeneral Administration of Press and Publication of the People's Republic of China and the Shanghai Administration of Press and Publication with a Silver Medal for its packaging premedia brand deployment work in the 'Seventh Shanghai Printing Awards.'
The Shanghai Printing Awards Competition is recognized as a prestigious competition in the package printing industry that acknowledges those companies around the world that design and produce outstanding packaging.
"We are honored to be a part of the team whose technical excellence in brand deployment has been recognized by the Press and Publication for our work," said Forest Li, managing director, Schawk! Shanghai. "With 60 years of experience producing brand assets and protecting brand equities, we take great pride in delivering the kind of world-class premedia services that enable printers to achieve the highest levels of accuracy, consistency, and efficiency on press."
In the Business Digital Printing Type/Category, Schawk! (Shanghai) was recognized for its premedia work on the packaging of:
Brand: Japan H&S Refresh
SKU - Japan H&S SP 360ml Refill Refresh
Printed by 'Kodak Approval NX 64' digital printer
Mr. Li continued: "Winning a Silver Medal in this category is especially gratifying as this particular product was more complex by the implementation of eight colors. Schawk's brand deployment processes allowed for exacting simulation of metallic color, spot color and real dot execution. Our digital proof product achieved the same dot angle and dot shape, resulting in the same meticulous effect of gravure printing when compared with the final print sample."
Brad Wills, executive vice president international, group managing director, Asia Pacific, at SGK, Schawk's parent company, added, "Schawk! is delighted to be recognized for its premedia excellence in producing brand assets that protect brand equities and help drive brand profitability."