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Visual Marking Systems Expands Offerings to Include Prime Labels

Press release from the issuing company

Printing Industry Leader Acquires HP Indigo WS4600 

Cleveland, OH – Visual Marking Systems (VMS), the high performance printer in Twinsburg, announced today that it has acquired the HP Indigo WS4600 Digital Roll Printer.  VMS, known for its constant attention to its customer’s needs, now has the advanced technology to produce prime and roll labels on site.

The HP Indigo WS4600 Digital Roll Printer is the premier high-quality production solution for labels demanded by the consumable products industries.  With its ability to print up to 50,000 labels on-demand with short turnaround, the HP Indigo WS4600 offers enhanced productivity and profitability for VMS’s customers.

Brand owners in need of packaging and label converters will now see shorter runs, quicker time to market and more efficient inventory management.

Additionally the quality is exceptional; the HP Indigo WS4600 Digital Roll Printer uses liquid ElectroInk technology to print up to seven colors. HP Indigo One-Shot printing technology ensures both superior registration on a range of self-adhesive label stocks, shrink sleeve media and packaging films.  It also features the newly released Invisible UV Red ink for security applications that includes the option of adding invisible barcodes and anti-counterfeiting security measures to the substrate.  Furthermore, the HP Indigo WS 4600 integrates Variable Data Printing (VDP), which allows for communication with end consumers and completion of shorter runs more economically with faster turnaround time.

The HP Indigo WS4600 can print on virtually any substrate. Materials from paper, synthetics, metallized, shrink films and direct thermal stocks can be utilized. VMS’s customers will see savings in reduced waste and labor costs.

Dolf Kahle, CEO of VMS states “the HP Indigo WS4600 has enabled us to reach new markets that in the past we had to broker out.  VMS can control the entire prime roll printing process, from product to delivery to price.  The investment in this new technology allows us to be the player in the consumable label business.”  


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