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Direct Mail Express Grows Color Business with Four DocuColor iGen3s

Press release from the issuing company

DAYTONA BEACH, Fla.--Nov. 6, 2003--Direct Mail Express has purchased three DocuColor iGen3 Digital Production Presses from Xerox Corporation, with another on order, to keep the digital color printing segment of its business on the cutting edge of personalized communications. With the four DocuColor iGen3 presses, DME is able to provide its customers with more four-color variable-data print offerings and at more affordable prices. The installation is Xerox's largest to date at a single commercial print site. DME creates integrated direct mail, telephone, and Internet marketing campaigns primarily for the automotive, financial, and hospitality and entertainment industries. According to Mike Panaggio, CEO, Direct Mail Express, these campaigns routinely generate response rates that exceed customer expectations. "The challenge for Xerox was not just to deliver a new four-color digital press, but also to help us create a whole new market. They not only delivered -- they exceeded our expectations," said Panaggio. "We don't see a press. We see a high-speed fulfillment product that offers incredible quality, speed and flexibility with limitless potential." According to Panaggio, DME has been creating targeted personalized direct-mail promotions for more than 15 years and had been waiting for color technology to evolve to the point where four-color printing was economically viable for its customers. "The purchase of four DocuColor iGen3s is a clear statement that Xerox's innovation has overcome the industry's economic obstacles of the past," he said. The Daytona Beach direct marketer is relying on the DocuColor iGen3's ability to run a variety of media, from oversize paper to card stock, at 100 pages-per-minute with image quality that compares favorably with offset printing. Panaggio said DME investigated equipment from other companies but chose the Xerox DocuColor iGen3 because it surpassed other systems in terms of image quality, consistency, speed, sheet flexibility, and ability to print two-sided, even on heavy stocks. Xerox deployed a SmartPress Production Consultant as part of its customer business development team to work on-site and help DME take full advantage of the DocuColor iGen3's capabilities. The consultant also identified volume-building and revenue-generating opportunities. "Xerox is a big part of our company's success," said Panaggio. "With the partnership of DME's marketing 'machine' and Xerox's DocuColor iGen3 technology, it's become almost impossible to match or outperform DME programs in the marketplace." Direct Mail Express, with 650 employees and more than $90 million in annual sales, produces integrated marketing campaigns for a variety of industries. The creative and production shop has been a Xerox customer since 1987.