NEW YORK, Nov. 5, 2003 - Tomorrow, Xerox Corporation will demonstrate the advantages of digital color printing - high quality images, short runs and personalization - to the printing and graphic arts community at the third annual Graphic Communications Day at Madison Square Garden. The expo-seminar is hosted by the Association for Graphic Communications (AGC), and attracts printers, creative professionals and print buyers from the New York/New Jersey metro area. A major focus of the event is the "Design Island," where Xerox will showcase the Xerox DocuColor 6060 Digital Color Press, and how it can produce high-value, customized applications that help generate revenue for customers. At the show Xerox will be producing a poster to display high image quality and a personalized golf newsletter to demonstrate variable information. "This event provides an excellent forum for Xerox to not only demonstrate our commitment to graphic arts, but how digital printing can provide printers and creative professionals with more value to their customers," said Tom Wetjen, vice president, Xerox Worldwide Graphic Arts Industry Business. "With digital technology graphic arts service providers can be more responsive to their market place, more competitive in their offerings, and deliver more up-to-date and personalized communications with their customers, while greatly reducing costs." In other activities: * Frank Steenburgh, senior vice president, Business Growth, Xerox, will be one of the industry experts on a special panel moderated by * Frank Romano, Roger K. Fawcett Distinguished Professor at Rochester Institute of Technology. Other panelists will include Frank Campagna, founder and publisher of Print Buyer Today; Jann Levesque, group publisher, Cygnus Graphics Network; Frank Mallozzi, vice president, Worldwide Sales, Electronics for Imaging; and Robert Stabler, president of Agfa North American Graphic Systems. * Two Xerox DocuColor iGen3(tm) Digital Production Press customers - Roger Gimbel, Global Document Solutions and Chad Logan, TBC Color Imaging, Inc. - will participate in a panel on digital printing trends. * Tom Wetjen will be one of the judges of the first annual Graphic Arts Design Competition, showcasing local New York City high school students who have designed and produced promotional materials for Literacy Partners, Inc. * Larry Zusman, manager, Variable Information Solutions Marketing, Xerox, will present a seminar on variable data printing. * Attendees will be able to view the DocuColor iGen3(tm) Digital Production Press and other color and monochrome products at Xerox's Knowledge Sharing Center, 245 Park Ave., with transportation provided. The AGC is the regional affiliate of Printing Industries of America/Graphic Arts Technical Foundation, the largest such trade association in the Northeast.