SPRINGFIELD, MA - Experts in CPG marketing, business tactics, and packaging education will be amongst the speakers at the Paperboard Packaging Council’s Fall Meeting and Leadership Conference on October 23-25, 2013 at the Gaylord Texan Resort in Dallas, TX.
Vice President of Account Management at Perception Research Services (PRS) International, Mary Cooper will describe to attendees the five changes that have recently transformed the world of packaging and shopper marketing, and how they will affect innovation in the paperboard packaging industry.
Owner of Pac Advantage Consulting, LLC, Tim Bohrer will discuss a peer-reviewed study commissioned by PPC that demonstrates that weight comparisons of various package substrates are insufficient for describing differences in environmental impact.
Professor at Michigan State University, Dr. Diana Twede will review the Packaging School’s curriculum and discuss how administrators promote the benefits of paperboard to their students.
“Understanding the future of shopper marketing, responding effectively to environmental claims, and tracking how our industry is perceived by up-and-coming packaging designers are valuable topics,” said Ben Markens, President of PPC. “I am confident that our attendees will return to their offices brimming with new insights.”
Registration for the meeting or more info is available at www.paperbox.org/fall.