Chesapeake Leicester and Nottingham have recently collaborated with Poseidon Business Development Ltd to produce an innovative dispensing pack that acts as both a primary pack and transit case for its Boost Buddy range of multivitamins. Boost Buddy is an e-commence business supplying multivitamins that are posted either on a weekly or monthly basis. A person simply selects 4 multivitamins from a range of 12 unique formulations to supplement their diet.
The pack holds four drawers or trays each containing seven capsules providing enough multivitamins for a week. The pack presented several production challenges that were solved by Chesapeake’s design and technical teams. The small size of the pack’s inner carton trays required great skill in gluing whilst an alternative to traditional creases had to be developed in order to produce the carton trays. Chesapeake’s design team at Nottingham used a series of partial cuts, instead of solid creases, to ensure each carton folded perfectly.
Gill Wright, Chesapeake’s Design & Development Director, explains, “A great deal of thought went into the development of this unique cartonboard dispensing pack. It was essential that one capsule at a time was dispensed without losing the integrity of the carton tray. This was overcome by adding a perforation door to each tray that allowed only one capsule to be released at a time.”
The pack’s design facilitates the delivery of a daily supplement regime and is believed to be the first cartonboard pack for vitamins and supplements that acts as a primary pack. The outer sleeve of the pack was developed from one piece of cartonboard to reduce inventory and provide an integral pack that allowed it to be used for transit. Inside, each tray is placed into the folder which has thumb hole sized apertures to allow the trays to slide out easily. Once the pack is closed the trays remain in a tight formation in the original intended footprint. Product information cards on each vitamin type are placed in front of the holder and provided added protection during transit. The pack is then shrink wrapped and ready for despatch once an address label has been added.
All components for the pack were printed in up to 5-colours at Chesapeake Leicester. It uses no plastic unlike most multivitamins and is fully recyclable.