New Member of Rho 1000 Series Offers Unmatched Image Quality at High Speeds
ROCHESTER, N.Y. – Hawthorne, Calif.-based Lithographix, one of the nation’s largest and most diversified commercial graphics companies, is first in the U.S. to install a Rho 1012 Continuous Inkjet Production System – the newest member of Durst’s 1000 Series printing systems, all of which deliver superior image quality in the production printing environment.
Originally a traditional printer, Lithographix today prides itself on what might be the industry’s most modern, diverse collection of printing and imaging technologies to satisfy a wide variety of imaging requirements and tackle innovative new imaging applications. George Wolden, Vice President of Manufacturing for Lithographix, said staying in front in the imaging industry requires vision and the tools to fulfill that vision. The Rho 1012 was acquired with that in mind, he said.
“We want our customers to understand that large-format digital printing offered by Lithographix is like no other,” Wolden said. “Our new Rho 1012 and our other Durst printers help us maintain that high standard, which is driven by the desire to create something – outdoor billboards, walls, spectaculars, standees, point-of-sale signage, packaging – that’s better than the client’s original vision, printed with the highest quality and for the highest impact.
“The direction of the grand-format business is ‘Bigger and Better,’ so we’re constantly looking for ways to offer increased resolution at higher print speeds at the largest sizes available,” Wolden added. “Our main incentive to purchase the Rho 1012 is to give us the ability to offer a higher-resolution solution for printing on board and sheet products.”
The 98-inch Rho 1012 – equipped with Durst’s new high-performance 12-picoliter Quadro Array print head technology – offers customers the best print quality in the segment at speeds of up to 5,000 s.f./hr. The proprietary small drop technology utilized in Durst’s 12-picoliter print heads delivers unrivalled image quality at production print speeds – giving the user the ability to satisfy quality and volume requirements normally reserved for high-end lithographic applications. The Rho 1012’s resolution creates images that rival the crispness and quality of the legendary Durst Lambda Digital Photo Imager, Wolden said.
“Lithographix has some history with Durst – we already have a Rho 1000, four Rho 500R roll printers and a Rho 800HS flatbed on our floor – so we’re very comfortable with their philosophy and pleased with their equipment’s performance,” Wolden said. “This new Durst Rho 1012 printer is going to help us continue to meet the needs of our increasingly demanding clients, as well as help us advance the performance of our business.”
“Lithographix is a recognized leader and innovator, and we’re very pleased to have not only their business but their confidence,” said Christopher Howard, Senior Vice President of Sales & Marketing for Durst U.S. “With the Rho 1012, we demonstrate once again our solutions are the right solutions for world-class enterprises like Lithographix.”