One of the challenges of marketing in today’s world is to cover the entire spectrum of channels while keeping budgets on the same level. Lowering production costs and improving time-to-market helps to achieve this; according to 2012 research by the Chief Marketing Officer (CMO) Council, 54 percent of marketing executives focused on these aspects. However, this requires an orchestrated workflow, intelligent digital asset management and a collaborative, in-context editing approach – especially when multiple languages or market-specific variations are necessary. This is where the integration of Elvis DAM and one2edit will offer real benefits to time-strapped, cost-conscious marketing managers.
one2edit and Elvis are complementary solutions
"WoodWing and 1io have the same objectives in product development – we both focus on powerful, easy-to-use, scalable yet affordable solutions for specific publishing and marketing communications challenges,” said Markus Kuhnert, CEO of 1io. "one2edit and Elvis are complementary solutions that will enable users to tap previously unimagined efficiency in their localization and customization projects, freeing up budgets for other marketing channels and initiatives."
one2edit is a Web application that enables marketers, brand managers, creative professionals, translators and agencies to collaborate on Adobe InDesign layouts that must be adapted for multiple markets, languages or cultures without compromising design or print production standards. Managers or subject matter experts can edit, review or approve InDesign layouts using a Web browser without having to install or learn Adobe InDesign itself. Customers such as 3M, Henkel, Loctite, Siemens, DHL and many more rely on one2edit.
Elvis DAM is WoodWing´s digital asset management software for brands, publishers and creative agencies. With a clear focus on ease-of-use, Elvis DAM enables users to quickly retrieve, re-use and share their growing collection of media assets. Elvis DAM has an impressive footprint in the marketing segment, with customers such as American Apparel (US), Ingersoll Rand (US), Interlaced (Italy), Charterhouse Production (UK), Fashion United (UK) and many more worldwide.
The integration makes localization processes more efficient and secure
With this integration, users of one2edit can easily browse, search, retrieve and store media assets in Elvis DAM, right from within the one2edit standard application. The solution enables improved collaboration to deliver branded collateral on time across distributed locations and global markets. Brand managers can now, for example, make country-specific images available and grant access to those users who employ these assets to create localized printed or digital marketing material for their region. The result is an efficient and controlled customization process, with output that’s always fully aligned with the corporate design guidelines.
The integration also works when the editor of one2edit has been integrated in a Web portal, so companies can create Web-based brand management portals that include powerful DAM capabilities.
Elvis DAM stand-alone or integrated with MRM, WCM, ECM and more
"The technology partnership of 1io and WoodWing clearly indicates that Elvis DAM is much more than just a modern and feature-rich DAM product,” said Erik Schut, President of WoodWing Software. "Its modern technology and open architecture also make it a perfect add-on to other solutions in the market that require a flexible DAM component.”