Cleveland, OH – Great Lakes Integrated (www.gll.com) a leader in multi-channel marketing, print manufacturing, distribution and online marketing tools has added a Director of Marketing and expanded the sales team with two new Account Executives.

Karen Masters joins Great Lakes as an Account Executive with more than 8 years of sales experience working with National accounts. Most recently, she was the top sales person at NACS (National Association of College Stores) and Contra Costa newspapers. She also served as marketing director for 6 years where she was responsible for print buying, creating and producing catalogs and magazines with runs of 180,000. In addition, Karen?s background includes print, digital, and broadcast production, and account management at independent ad agencies in California. Throughout her career, she has worked with clients to develop and implement their marketing plans, from concept through production.. “Her previous sales experience, marketing knowledge and creativity will contribute to our growth", said Jim Schultz.