Graphic Systems Group builds stronger client relationships by simplifying their workflows
Press release from the issuing company
New York, NY-March 17, 2004 -- As digital technologies become more intuitive and user-friendly, they become an integral part of any production workflow. One of New York's major financial institutions, in a close alliance with GSG Design Inc. (A division of Graphic Systems Group), is taking advantage of this development. It is incorporating workflow systems designed and maintained by GSG Design to streamline the pre-production process of direct marketing pieces for its credit card business. "Through our long relationship with the bank, it was inevitable that we would be asked to develop a digital workflow process
that would not only shorten the time to market but also be more accurate, easy to edit and update, and most important, increase the volume of work while maintaining staffing," says Jan Stollerman, Director of GSG Design.
While the bank immediately understood the advantages, it was left to Stollerman and his team to recommend what software to implement. After a thorough study of both the client's needs and the workflow currently in place at GSG Design, software was chosen using both existing and newly created software applications. "What we've created, is unique in the design industry. Nothing like it exists, it was created to fulfill this particular client's needs. The client needs not modify their workflow to fit the software, but the software should fit the client's needs. Furthermore, this process does not end here. We will constantly scrutinize and improve, creating opportunities for value-added services for the client, making sure the client's workflow is always efficient." Stollerman adds.
Although they are the first, this phenomenon is not limited to this particular client. "In learning about digital workflow, several things become apparent," says Ken Madsen, owner of Graphic Systems Group "First, of course, are the immediate benefits of reduced cost and efficiencies. Second, the likelihood of using these systems for our other clients' workflow was a no-brainer." GSG is in the process of developing other workflow systems that can be used to solidify our relationships with other clients, notably agencies. "Business may be overly fond of using the word 'partnership,'" says Madsen, "but it's exactly the right term to describe another benefit of these solutions: they bring the client and vendor closer and closer with a common goal in mind."
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