Nashua, NH - March 25, 2004 - Presstek, Inc. a leading developer of digital laser imaging and chemistry-free plate technologies for the printing and graphic arts industries, announces co-sponsorship of a free seminar series, "Media Choices in a Digital World," for print buyers and printers.
The seminars, being held in major cities in U.S. throughout April and June, will feature industry experts teaching new and better ways to communicate with partners and customers; breakthrough marketing communications and creative services programs; and new digital printing and publishing services.
According to Scott Mitchell, Presstek's Director of On-Press Consumables, "There's a revolution going on in business communications - new and better ways to communicate with partners and customers, breakthrough marketing communications and creative service programs; and new digital and printing services. The 'Media Choices in a Digital World' seminars will show how printers and print buyers can capitalize on these exciting new strategies, programs and services."
Barb Pellow, renowned printing industry expert and Gannett chair in integrated publishing sciences at Rochester Institute of Technology's School of Printing Management and Sciences (SPMS), will focus on "Innovative Communications...for the Short Run." Pellow will offer real-world examples of new strategies in business communications that have achieved measurable, documented business results through the use of customized, versioned multi-channel communications strategies.
An illustrator and marketing professional, Donna Berger will share her expertise and perspective as a buyer of printing services, both for her business and that of her clients. Berger will discuss how she has successfully applied the latest in digital offset technologies to craft high-impact short-run marketing materials that meet her exacting requirements for quality, speed and flexibility. Berger's blended sales and marketing strategy combines the ease of electronic communications with the power and longevity of printed materials in a comprehensive, multi-channel approach that delivers measurable results. The "Media Choices in a Digital World" seminars, co-sponsored by Presstek and Graphic Design USA, is scheduled to be held on the following dates and locations:
- April 13 - New York
- April 20 - Washington, D.C.
- April 29 - Atlanta
- June 10 - Los Angles
- June 15 - Chicago
- June 22 - Dallas
Each date has both morning (9 a.m. - 11 a.m.) and afternoon (3 p.m. - 5p.m.) sessions. The morning session will be geared more towards printers, while the afternoons will be geared towards print buyers, but each session has something to offer everyone.
For more information on the sessions or to register, visit: www.presstek.com email: [email protected]
or call: 800.524.0003 x3599.