Allegra Network Moves To New World Headquarters As Part Of Growth Strategy
Press release from the issuing company
Northville, Mich., March 24, 2004 -- Allegra Network LLC, one of the world's largest printing franchises, announced the relocation of its world headquarters from Troy to Northville, Michigan. The move is part of the company's growth strategy, offering numerous advantages in the organization's expansion.
Allegra Network's new location offers a prominent new site, great accessibility to and from the airport and freeways, in addition to larger presentation rooms. The company's new office space now allows for bigger meetings that were previously held off-site. Steve White, executive vice-president explained, "We are very excited about the new opportunities our relocation has created. Our new office is close to several major freeways, making travel for franchise members and other visitors much more convenient. Plus, now we can hold more training programs and meetings at our company headquarters, facilitating greater communication between our franchise members and staff."
Allegra Network will be holding its second Strategic Management Course for its top owners at its new location in July. The company first teamed up with the National Association for Printing Leadership (NAPL) to offer the course at NAPL's Management Institute at Northwestern University's Norris Center in Evanston, Illinois last year.
Selecting a brand new site gave Allegra Network the opportunity to create an atmosphere all its own. The new office space truly represents the brand identity of Allegra Network, sophisticated and professional, yet colorful and fun. Red, orange, yellow and purple ? vibrant colors from the stylized "A" of the Allegra Network and Allegra Print & Imaging logos colorfully accent the office and pop against the black and gray backgrounds. President Carl Gerhardt explained, "It feels like a new day at Allegra Network. We have a new sense of commitment to our mission, 'To enhance the value of the businesses we serve.' We are committed to a new beginning and have created a new sense of urgency to serving the needs of our franchise members."
At the company's first staff meeting held in the new building, Gerhardt introduced a new concept, reaffirming Allegra Network's mission, called "The Allegra Archway to Success." From the company's "foundation" to its "building blocks," each element of the archway is symbolic of Allegra Network's commitment to its core values:
To have respect for the individual
Go the extra mile
Be quick to respond
Attack the market
Aim high and play fair
"Trained and stimulated, high caliber employees" bridge the pillars of the arch together to form the cap stone. "It takes a trained and motivated team to accomplish our mission," Gerhardt commented, "our staff is that and more." The Allegra Archway concept is especially quite appropriate now since there are five large, white arches in the middle of Allegra Network's new office complex.
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