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Cadmus ArticleWorks Selected by Elsevier for Digital Rights Management

Press release from the issuing company

RICHMOND, Va., March 23 -- Cadmus Communications Corporation announced today that Elsevier, a world-leading publisher of scientific, technical, and medical information, has signed a multi-year agreement to use RapidRights(SM) from Cadmus ArticleWorks(SM) for its digital rights management ("DRM") system to deliver electronic article reprints. Elsevier will use the RapidRights component of Cadmus ArticleWorks to deliver secure PDF files to customers (primarily pharmaceutical and equipment firms) who purchase permissions to electronically distribute journal articles to their sales force or prospects. The agreement covers Elsevier health science journals. Elsevier publishes over 1,800 journals including The Lancet, the American Journal of Cardiology and the Journal of the American College of Cardiology. "The primary benefit of the RapidRights system will be for our customers to gain significant functionality without an increase in complexity. RapidRights' security and ease-of-use are unmatched by other products in the market. Most DRM systems require users to download applications or additional plugs-ins to view files, which deters many potential readers -- Cadmus' product is different in this regard," said Yvette Nora, director of Local Supplier Management for Elsevier's U.S. health sciences business. "We are quite pleased that a major publisher like Elsevier has recognized the power of the Cadmus ArticleWorks DRM technology," said Steve Hare, president of Cadmus Publisher Services Group. "It is just one example of how Cadmus can help our customers not only manage their production costs, but grow their business as well." For information about other innovative technologies and products developed for publishers by Cadmus, visit www.cadmusknowledgeworks.com and www.cadmusspecialtypubs.com.