Ghent, Belgium - With the maturation of digital advertising workflows and a new emphasis on globalization, the Ghent Workgroup (GWG) and IDEAlliance announce a partnership on the development of a GWG/IDEAlliance Ad Ticket Specification V2.0. This joint Specification represents a global collaboration to define a single set of fields that foster end-to-end automation in the advertising supply chain. The cornerstone of this Specification is the identification of - and an agreement to - a set of ad ticket metadata fields that are universally required and accepted by all publishers. 

The Specification can be downloaded from: www.gwg.org/Jobtickets.phtml or from http://www.idealliance.org/specifications/digital-ad-lab.  

The Joint GWG/IDEAlliance Print Ad Ticket Specification represents the next major revision of the GWG Ad Ticket Version 1.3, and serves as the basis for the IDEAlliance ADAM (Asset Delivery Advertising Metadata) Portal Interface Guide Version 1.0.  

According to David Steinhardt, President and CEO of IDEAlliance, "Deploying a digital ad ticket is a must to streamline the print advertising value chain. As pressure grows on print advertising, supply chain partners must find ways to reduce costs and speed the flow of information. We are pleased to be collaborating with the Ghent Workgroup on the development of a print ad ticket specification, and working with GWG on the future development of a standard digital ad ticket for tablet advertising."

Says David Zwang, Chairman of the Ghent Workgroup, "In our continuing effort to develop best practices to support the global publishing and print supply chain, this update and extension of the original GWG Ad Ticket Specification is a milestone.  We strongly believe that collaborating with other international industry standards and best practices organizations is the way to achieve the best end result and widest adoption, and this joint effort with IDEAlliance is a great example of that."