Alexandria, Virginia – January 22, 2013] IDEAlliance announced that senior executives of some of the most influential global premedia and print service companies are participating in the IDEAlliance PRIMEX Executive Leadership Summit, being held at the Ritz-Carlton Sarasota, February 6-8, 2013, in Sarasota, Florida.

PRIMEX is the “think tank” for the entire media production supply chain, where chief executives and business leaders from the creative, premedia, print, and publishing communities envision innovative best practices and profitable business models of the future.

Today, digital commands the mindshare in the media world today. But there is a reality – print commands the revenue stream. At PRIMEX13, leaders from some of the world’s most influential print service companies will be providing their perspectives on the marketplace today and what they foresee for the future. Participants include: David A. Blais, Executive Vice President, Sales and Client Services, Quad/Graphics, Inc.; Dan L. Knotts, Chief Operating Officer, RR Donnelley; and John P. Loughlin, Executive Vice President & General Manager, Hearst Magazines.

Bridging the print digital divide, today’s premedia service providers are on the front lines of today’s revolution in media production and brand management. Senior executives from global premedia operations will share insights on the state of premedia today and their vision for tomorrow. Participants include: Robert Berkeley, CEO, Express KCS; David Olberding, C.O.O. & Executive Vice President, Phototype; David Schawk, CEO, SCHAWK!, Inc.; and Marriott Winchester, Executive Vice President, SGS International. Access the complete list of speakers and session details here.

Other Session Highlights at PRIMEX13 Include:

• Enabling the New Advertising Supply Chain
• Global Management of Brand Color
• Enhancing Print Publications for Delivery to Mobile Platforms
• The Globalization of Creative Content
• USPS: New Products & Innovations
• Expanding Capabilities and Margins With Digital Print
• Economics in 2013
• Digital to Print: Mobile-Activated Print
• Video Integration Within Multi-Channel Publishing
• The Roadmap for Marketing and Communications Interoperability
• Paper Economics & Markets in 2013
• Paper Transit Damage: Making the Supply Chain Work
• Ads, Apps & Magazines: Transparency, Standardization & Value
• Print Communications in Multi-Channel Media

IDEAlliance President and CEO, David J. Steinhardt, remarked, “The exchange of knowledge by industry thought-leaders at PRIMEX13 will be extraordinary. Any executive charged with understanding and planning for the integration of media across the end-to-end supply chain will find terrific opportunities for networking and learning.”

PRIMEX13 is being held February 6-8, 2013 at the Ritz-Carlton Sarasota, in Sarasota, Florida. PRIMEX13 is sponsored by Premier Partners, APROOVE, Quad/Graphics, Verso Paper Corp., and Fujifilm. Gold sponsors include Adobe Systems, Brown Printing Company, Dalim Software / Blanchard Systems, and Northrup Grumman. Program and registration can be found at www.idealliance.org/events/primex-2013 or by calling 703-837-1070.