Press release from the issuing company
Written by Jeff Jacobson
President, Global Graphic Communications
Xerox Corporation
Originally posted at Digital Printing Hot Spot Blog
In times of change and transformation, one is given the unique opportunity to look at things differently – to step out of the comfort zone and take a different look at how things get done.
With the marketing landscape changing as fast as the Graphic Communications industry, we are re-evaluating how best to reach customers and prospects, and have decided not to participate in IPEX 2014.
As an anchor exhibitor for many years, this decision was not an easy one. But we listened to what our customers were saying around the globe and their direction to us was very clear. They wanted to connect with us in different ways, with regional and personal engagements.
We believe this focus – combined with our current marketing resources – will bring even greater value to our customers. Here are a few ways we are going to make that happen:
While change is inevitable – and that means we’ll be doing things differently – our commitment remains the same. We’re dedicated to helping graphic communications professionals grow their business and prosper.
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