40+-year-old operation successfully transitions to "integrated solutions provider"

Lexington, Kentucky USA -- WhatTheyThink announces the opportunity for industry professionals to benefit from a free educational Webinar. Assimilate Or Die: Real Life Transformation Stories will be led by WhatTheyThink Senior Analyst Richard Romano. The event is scheduled for Wednesday, December 12th, 2012, from 2:00 to 3:00 PM EST (-5 GMT and is sponsored by PODi.

No-charge registration is available by visiting WhatTheyThink.com and selecting the Webinars tab.

"For the past several years, we have been hearing that printing companies should change with the times and adopt new technologies to go 'beyond print,'" says Romano. "In this session, we'll hear from one company that did just that-and how they prospered as a result."

Romano will be joined by Paul Strack, President of CustomXM, a second-generation, 40+ year old printing operation that transformed itself to become a successful integrated solutions provider, taking advantage of emerging technologies to significantly increase new business in tough economic times. Mr. Strack will share the steps his company took in navigating that transition, detailing some ideas that worked, and some that didn't. He will talk about how being ahead of the curve can be messy business, but is the only way to move forward to future opportunities. You'll also learn that there are many pathways to change-but the first step is creating a culture and an atmosphere of change.

"WhatTheyThink is pleased to join PODi in bringing this important session to our audience," says Eric Vessels, President, WhatTheyThink. "This is a not-to-be-missed Webinar for savvy print providers who want and need to know how to take full advantage of cross-media trends."

Attendees will be able to ask questions live during the event. The presentation can be viewed and listened to using a standard Internet browser with audio streamed via computer or tablet.

About PODi & the AppForum

PODi drives demand for applications driven by digital printing, and helps its member community thrive with top-notch research, case studies, and tools for solution sales. Visit them at www.podi.org. The AppForum is PODi LIVE and in Vegas, January 28-30, 2013. It is the one conference dedicated to what's next in digital print and how to create opportunity for growth. It is independent and vendor-neutral. Presenters are innovators like Mr. Strack, who share their first-hand experience. AppForum is where people winning with digital print come to find their next big idea. Visit AppForum at www.appforum.org.

About WhatTheyThink

WhatTheyThink is the printing and publishing industry's leading media organization; offering a wide range of publications delivering unbiased, real-time market intelligence, industry news, economic and trend analysis, peer-to-peer communication, and special reports on emerging technology and critical events. Independent studies rank WhatTheyThink as the one industry website that contains the most interesting articles, according to 58.2% of senior printing executives, and the one website most frequently chosen as the "Must Visit and Read." WhatTheyThink also hosts webinars and live events as well as providing content through a syndication program, which delivers content directly to related websites. In addition, WhatTheyThink offers a wide range of lead generation and branding programs that help print- and publishing-related businesses achieve business growth.

For more information about partnering with WhatTheyThink, contact [email protected].