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Digital Marketing Symposium Speakers To Address Customer Growth And Revenue Drivers

Press release from the issuing company

New York, New York - March 8, 2004 - Advanstar Communications, today announced a preview of speakers for the upcoming the 2004 Digital Marketing Symposium (DMS), taking place March 8-9 at the Jacob Javits Convention Center in New York. Event speakers from Oracle, Adobe, MSNBC, Newsweek, Peppers & Rogers, and SeaTab will present on topics such as marketing in a Networked Society, re-purposing content, creative tactics in measuring and quantifying success, rich media campaigns, personalization and digital printing, and digital methods of communication delivery. Co-produced by the Digital Marketing Corporation and co-located with AIIM 2004 and ON DEMAND 2004, the Digital Marketing Symposium is a part of the largest enterprise technology event in New York City. It is the only conference and exposition designed to educate marketing professionals on the latest marketing trends, content management tools, and issues in all forms of digital media. This inaugural event provides communication and business development executives with fresh, innovative ways to grow customers and drive revenues, focusing on the synergy between marketing and information technology. The world's leading marketing experts will address the latest trends and methods to reach customers, secrets to stand out and succeed in an advertising adverse world, and how to increase return-on-investments through customer communications. Keynote presenters for the Digital Marketing Symposium consist of renowned speakers including: * Anne Mulcahy, chairman of the board, CEO of Xerox Corporation March 8, 9:00 a.m. - 10:00 a.m. * Seth Godin, former Yahoo chief marketing officer, best-selling author, and entrepreneur March 8, 12:30 p.m. - 1:30 p.m. * Tom Peters, author, management guru, and business visionary March 9, 9:00 a.m. - 10:00 a.m. * Randy Kahn, industry analyst and author March 9, 12:45 p.m. - 2:00 p.m. * Paul Macek, chief enterprise architect of T. Rowe Price Investment Technologies March 10, 9:00 a.m. - 10:00 a.m. DMS will offer a highly-focused vendor pavilion to view real-world, cross-marketing campaigns. Industry-leading exhibiting organizations such as Adobe Systems, callas software, Elixir, Pageflex (Bitstream), Qmags, Wam!net, Who's Calling, and XMPie will be on hand to demonstrate cutting-edge digital marketing technologies, hardware, and services. The DMS Vendor Pavilion is strategically positioned to deliver applications that can keep any organization ahead of the digital curve. It will allow attendees to examine the latest tools and methods for prospecting, selling, and growing customers in the networked society. 18 conference sessions among two tracks will feature insights from 30 industry experts, as well as real-world case studies on innovative digital marketing solutions. The comprehensive, educational conference tracks include: * Target. Measure - This track looks at the state of the art in getting the information marketing needs to drive sales * Create. Personalize. Communicate - This track looks at communicating effectively, building and maintaining relationships, and leveraging new media For additional information or to register for the 2004 Digital Marketing Symposium, please visit www.digitalmarketing2004.com