Hamburg, – The printing division of Bertelsmann SE & Co. KGaA, founded a few months ago, will operate under the name Be Printers from now on. The international media company had merged most of its worldwide print operations in this unit to achieve improved control and focus. Now, the name of the business unit was unveiled in Hamburg along with its newly developed corporate design.

Bertelsmann is thus uniting 17 production sites in six countries on three continents under the Be Printers umbrella. The Be Printers group does business in the key markets of America (U.S. and Colombia) and Europe (Prinovis Germany and UK, Italy, Spain). The Chief Executive Officer (CEO) of Be Printers is Bertram Stausberg, who also heads Prinovis. The individual Be Printer companies will continue to do business under their original names. Axel Springer will remain a co-shareholder in Prinovis.

Be Printers generates annual revenues of €1.2 billion and employs approximately 6,800 people. The group covers the full technological range of modern printing (gravure, web and sheetfed offset, digital printing). Its plants produce magazines, catalogs, brochures, books and calendars for their clients.