NEW YORK--March 8, 2004-- Too many organizations focus on the wrong side of information technology - putting too much emphasis on the "technology" and not enough on the "information." That's the message Anne M. Mulcahy, Xerox Corporation's chairman and chief executive officer, delivered here today in a keynote address to 2,000 professionals involved in digital printing, imaging, content management and information technology at the AIIM/On Demand conference and exposition. Mulcahy said Xerox is determined to help customers with smart document management services that free people to spend more time on content and less time dealing with technology issues. "The 'I' in I.T. is getting bigger, and the 'T' is getting smaller. Today the focus is on what really matters: information," Mulcahy pointed out. "It's not just about finding better ways to print, it's about better ways to work." At the annual trade show, Xerox announced new workflow tools, software and related services designed to help print shops and offices migrate to more productive and less costly document management processes. Xerox also noted recent successes in the digital color and commercial printing market where customers are increasingly making documents "smarter" with the addition of personalized information, targeted content and powerful graphics. Illustrating the impact of embedding additional intelligence in documents, Mulcahy cited a smart document management program at Continental Airlines where Xerox automated and digitized a complex process involving maintenance and engineering bulletins and helped Continental save more than $750,000 a year. She also showcased a new version of Xerox's Web-based DocuShare document and content management system that will make it easier for businesses to comply with regulations that relate to the safeguarding of content and documents. The new DocuShare capability integrates records management software from IBM and helps manage information such as Sarbanes-Oxley documentation, patient records, customer invoices, e-mails, and scanned images as legally binding records. Transforming print workflow Xerox also unveiled a new workflow tool designed to streamline the way digital files, information and documents are routed through production printing operations. The company advanced its FreeFlow Digital Workflow Collection(TM) -- a set of offerings that paves the road that print jobs follow from design to delivery -- with a new capability that for the first time manages both digital and offset jobs with a single interface. The tool, called FreeFlow(TM) Print Manager, will be available as an option with Creo Inc.'s Prinergy workflow management system, widely used by commercial printers to manage offset prepress and print workflows. Until now, managing offset and digital presses required separate systems to move documents through various stages of the printing process. Digital color successes Reinforcing its leadership and progress in the digital production color market, Xerox said seven customers of the flagship Xerox DocuColor iGen3(TM) Digital Production Press are printing 1 million or more pages on a single machine in a month, demonstrating the growing demand for short-run color documents with customized content. More than 10 percent of the DocuColor iGen3 customers now depend on two or more of the digital presses to meet the information needs of government agencies, publishing-related businesses, and Fortune 500 clients. By mid-year, Xerox expects the press to be available in every major North American and European market, including more than 60 North American cities, and in Chile, Hungary, Israel, Poland, South Africa and Turkey. New finishing software updates also have been added to the DocuColor iGen3, helping print providers automatically make books, folded brochures and specialty items. In addition, Xerox announced its 10,000th entry-level digital color press installation worldwide, vastly higher than any of its competitors. The most recent market data from CAP Ventures shows Xerox has the top U.S. market share in the segment of digital color presses 60 pages per minute and faster, with 80 percent of 2003 unit placements. Related news Other Xerox announcements and activities at On Demand and AIIM include: An initiative called Profit Accelerator that provides training, software and related services. It is designed to help customers better integrate new production-printing technology into their print operations, focus on the power of information and document content, and learn how to profit from new applications such as customized printing or book production. Launch of the annual 2004 Printing Innovation with Xerox Imaging Awards, which will honor excellence in digital color printing in North America and Latin America. Ursula Burns, president, Xerox Business Group Operations, will discuss the focus on "information" and "technology" as it applies to the office environment, headlining a keynote panel on the "Office of the Future: Redefining Document Processes," beginning at 10:30 a.m. tomorrow in the keynote hall at the Javits Center.