Feb 26, 2004, San Luis Obispo, Calif. – Cal Poly’s Graphic Communication Department Chairperson, Dr. Harvey Levenson, announced the appointment of Hal Hinderliter as new director of the Graphic Communication Institute (GrCI), an auxiliary organization associated with the university’s Graphic Communication program. Over 150 people were present when Dr. Levenson revealed the news at a Cal Poly International Printing Week dinner event here. "We are pleased and fortunate to have someone of Hal’s talent, experience, and vision on board as our new Director," said Dr. Levenson. "His enthusiasm and background will catalyze substantial expansion of the GrCI's mission, and as such we are looking forward to an exciting year as his new program ideas come to fruition." Hinderliter disclosed some of his plans for GrCI, beginning with a focus on the Institute’s core competency: training. “We have a unique combination of assets and talent available to us,” he says. “Combining the excellent faculty resources of the Graphic Communication Department with a hand-picked selection of the industry’s top consultants means that the Institute’s attendees will enjoy a holistic education, built upon proven classroom curricula aided by the most advanced training methods and technologies. “The bonus for our students is that San Luis Obispo, a world-class vacation destination on California’s pristine central coast, offers a wonderful environment for learning about the graphic arts industry. Every day that I walk across the beautiful Cal Poly campus on my way in to work, I feel very privileged to be a part of this.” Content Areas GrCI will offer a weekly schedule of workshops in its training center, with a target start date of May 2004. Fundamental course curricula will include lithographic, flexographic and digital printing as well as prepress, postpress, and fulfillment services. Business courses will include estimating, business systems, sales and marketing. Technology standards such as PDF/X, XML and JDF will also be covered in advanced programs.