RICHMOND, Va., Feb. 25 -- Cadmus Communications Corporation, today announced that McMahon Publishing, a leading publisher of medical titles, has selected and implemented a complete MediaWorks solution, including workflow automation, ad conversion services and web-based ad management, for its New York design and production departments.
McMahon Publishing was looking for opportunities to optimize its production systems and improve the efficiency of its design and production teams. Cadmus provided a thorough assessment of McMahon's production workflow and infrastructure to determine opportunities to streamline tasks and improve time to market.
Cadmus' on-site MediaWorks solution will allow McMahon to move time- consuming processing and certifying tasks from the designers' workstations and free up substantial time for designers to continue designing and building pages instead of processing, uploading and downloading files. McMahon will utilize Cadmus' ad conversion and ad management services to automate many ad production tasks and improve efficiencies in handling advertising files.
According to Dan Radebaugh, Production Director at McMahon, "We're always looking for ways to be more efficient. This system should result in significant savings in both time and money. Cadmus was able to create a compelling case and pricing model that allowed us to achieve these savings without a significant outlay of upfront capital."
Jim McQueen, Vice President of Technology at Cadmus Specialty Publications, added, "We now have 28 customers running our automated workflow systems. These customers are benefiting from both cost and time efficiencies permitting them to focus their efforts on more value-added aspects of their business."
WhatTheyThink is the global printing industry's leading independent media organization with both print and digital offerings, including WhatTheyThink.com, PrintingNews.com and WhatTheyThink magazine versioned with a Printing News and Wide-Format & Signage edition. Our mission is to provide cogent news and analysis about trends, technologies, operations, and events in all the markets that comprise today’s printing and sign industries including commercial, in-plant, mailing, finishing, sign, display, textile, industrial, finishing, labels, packaging, marketing technology, software and workflow.