New Presstek Branding Emphasizes Balanced Business Approach
Press release from the issuing company
ATHENS, Greece, Feb. 25 -- At a press briefing in preparation for drupa 2004, the world's largest printing trade fair held in Dusseldorf, Germany, May 6-19, Presstek Inc. today unveiled a new corporate identity and logo that reflect Presstek's balanced business approach.
According to Edward J. Marino, Presstek's President and Chief Executive Officer, "Today Presstek is a fundamentally different company than it was two years ago. Stronger and better prepared, we have successfully moved from a technology-driven to a market-focused, customer-oriented company. Our business is healthy, we have broadened our distribution channels, and we are poised for the next stage of growth. Our new branding better represents the Presstek of today and tomorrow."
The new corporate logo, aligned with Presstek's future direction, emphasizes the tagline "A Smarter Way to Print." As printing professionals strive to differentiate themselves in a market that is increasingly competitive and commoditized, the Presstek suite of offerings is ideally positioned to meet those needs. By equipping printers to effectively address the requirement for shorter runs, faster turnaround times, environmental friendliness and overall cost-competitiveness in the printing process demanded by today's market, Presstek solutions truly deliver A Smarter Way to Print.
"For more than 15 years, Presstek has developed groundbreaking technologies that have significantly advanced the state of the art in the printing industry," said Marino. "We are more determined than ever before to continue that role into the future. We believe this new look portrays Presstek's balanced approach to our business and a renewed emphasis on the customer and that it will better represent Presstek as the source for innovative technology and solutions for the printing industry and will act as a beacon to the print service provider of the future."
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