Enovation: Al Eddy & Mike Troy to lead Business Management Group
Press release from the issuing company
HANOVER PARK, Ill., February 2004 – Steve Bennett, vice president, product marketing and communications for Enovation Graphic Systems, announced the creation of two new positions within the company’s marketing group. Al Eddy and Mike Troy have been assigned to the positions of national business manager, imaging products and national business manager, consumable products, respectively.
“I’m pleased to announce these organizational changes within the marketing group and I know that they will improve both our efficiency and effectiveness,” said Bennett. “The creation of a business management group directly addresses our need to successfully drive marketing and sales by market segment. Al and Mike will be responsible for developing, implementing and managing sales and marketing programs for their respective product categories.”
Troy, formerly marketing development manager for Enovation, is a 27-year veteran of the graphic arts industry with experience in all aspects of marketing and sales, having worked for manufacturers as well as printers. He is a current board member and former president of GAMIS and is currently chair of both the NPES marketing committee and NPES marketing research subcommittee. He began working for Fujifilm's Graphic Systems Division in 1997, prior to its integration into Enovation.
Eddy began his graphic arts career more than four decades ago in the printing and advertising trades before moving on to sales and marketing positions for several major manufacturers. He held various positions at Fujifilm’s Graphic Systems Division, beginning in 1985, before moving over to Enovation in 2002 as national marketing manager.
“Al’s and Mike’s contributions and efforts contributed to the successful launch and marketing of such electronic imaging products as Sumo and Saber while working together at Fujifilm’s Graphic Systems Division,” commented Bennett. “Their understanding of customers, products and markets brings significant value to our product development, marketing and sales organizations.”
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