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MeadWestvaco Papers Group Reveals True Knowledge

Press release from the issuing company

DAYTON, Ohio (March 1, 2004) – Commercial printers, graphic designers and others interested in learning more about paper attributes and their influence on printing results can now gain a bit of “True Knowledge,” courtesy of the MeadWestvaco Papers Group. That is the name of a new educational piece printed on MeadWestvaco’s Signature True line of Premium No. 1 grade papers. Part demonstration piece, part educational tool, the piece compares and contrasts the various effects that can be achieved using different printing techniques on Signature True text and cover papers, in a variety of finishes and basis weights. By highlighting Signature True’s Premium No. 1 optics combined with various printing techniques, the new piece showcases the paper’s bright blue-white styling for whiter whites and its ultra smooth printing surface for vibrant, true to life color reproduction. The True Knowledge series consists of four volumes, each one containing three, four-page brochures. A clear plastic portfolio produced by AGI/Klearfold, a MeadWestvaco Packaging Resource, stores the pieces neatly for easy reference. Each four page brochure clearly outlines production information for Signature True. Volumes 1 – 3, organized around automobile, food and travel imagery, serves as a reference tool for both printers and designers to show various printing techniques compared to conventional four color printing. This comparison assists clients in making decisions about adding various printing techniques to their printed collateral by allowing them to see firsthand the results of printing metallic and fluorescent touchplates, using stochastic screens and applying varnishes, aqueous coatings, and UV inks. The final volume in the series provides helpful information on the Signature True gradeline, MeadWestvaco service programs and the company’s environmental stewardship programs. True Knowledge was designed by VSA Partners, Chicago, Ill., and printed by George Rice & Sons, Los Angeles, Calif. Signature True is available in sheets, in 80, 100 and 120 lb. cover weights and 80 and 100 lb. text weights. Web is also available. Signature True is the ideal choice for high end collateral such as annual reports, corporate capabilities brochures, product brochures, and inserts. To receive copies of the “True Knowledge” series, please contact your local MeadWestvaco or MeadWestvaco Merchant Representative; call MeadWestvaco ExSamples toll-free at 800 638 3313; or visit www.MeadWestvacoPapers.com.