FOSTER CITY, Calif.--March 5, 2004-- EFI, the world leader in digital imaging and print management solutions for commercial and enterprise printing, today announced it is offering free copies of its popular guide, the "ABC's of VDP" to help printers successfully implement a personalized printing program by choosing the best authoring tools and digital printing servers and engines. The guide will be available free at the On Demand show in New York, March 8 - 10 at EFI booth #3119 at the Javits Convention Center. Copies may also be requested online at www.efi.com. "Variable Data Printing is one of the fastest growing and most profitable areas of digital printing, but choosing the right solution for your printing environment can be challenging," said Kathy Wilson, EFI VDP Product Manager. "EFI developed the 'ABC's of VDP' to provide a clear overview of the basic technology behind, and benefits of, Variable Data Printing as well as explain how to create successful marketing campaigns that increase response rates." The 46-page, full color guide includes chapters on EFI's VDP solutions, samples of VDP campaigns and a dictionary of VDP terms for better understanding. The guide also describes how to mount a successful marketing campaign by integrating VDP into existing digital printing workflows. It also addresses many key questions that will help printers streamline workflow, reduce costs and roll out successful VDP campaigns. EFI Variable Data Solutions EFI's industry-leading variable data printing (VDP) capabilities are available for a complete VDP production workflow. EFI's commitment to flexible and open architectures allows users to choose any authoring tool to create static and variable elements. EFI offers the most extensive range of VDP languages, such as industry standard PPML, Fiery FreeForm(TM) and a host of proprietary languages to allow printers to produce high quality, full color, variable documents at the fully rated speed of their digital print engines. Additional productivity-enhancing tools from EFI maximize throughput and streamline VDP workflow.