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Ynostroza Gives Keynote at Business of Green Media Conference Banquet

Press release from the issuing company

(San Luis Obispo, CA - September 3, 2008) The Cal Poly/SustainCommWorld 2nd Annual "The Business of Green Media" sustainability conference announced today that Roger Ynostroza, graphic arts industry guru, will be one of two keynote speakers at the Annual Print Week Banquet, to be held the evening of January 22, 2009. A tri-decade former Editor-in-Chief of Graphic Arts Monthly, present Senior Project Editor, and present editor of Gravure Magazine, Ynostroza brings a long view to the world of printing and where sustainability is headed now.

The full day sustainability conference, "The Business of Green Media," which takes place in the world class Performing Arts Center of Cal Poly State University in San Luis Obispo, California on January 22, 2009. Following the conference, "The Business of Green Media" banquet will take place at the Embassy Suites hotel in San Luis Obispo on the evening of January 22. A second well-known banquet speaker representing business or government will be announced soon.

The initial sponsors of the conference include AdMail, Kodak, Heidelberg, Hewlett Packard, and the Cal Poly College of Liberal Arts. According to Harvey Levenson, department head of Cal Poly's Graphic Communication Department there is a long list of companies awaiting corporate approval to become sponsors.


Levenson said, "Never before has the graphic arts industry rallied behind a combined business and social cause as with sustainability. I've been monitoring the industry press over the past year and I am hard pressed to recall one publication--print or online--that has not addressed the sustainability issue on some level. Our industry has rallied behind this for two important reasons.

1) It is a bottom line issue. Print buyers increasingly want to work only with printers who are addressing sustainability and they want their printers to work only with equipment manufacturers and vendors that are supporting the issue. Hence, it is a revenue stream and profitability matter for the graphic arts industry.

2) It is good for society, and our industry's image is elevated in the minds of consumers of our products when they know that we are doing something good for the environment. Our customers are asking.


Brian Schott said, "Those of us involved in producing direct mail know that to keep it a growing and viable media choice we need to be acutely aware of how to incorporate the principles of sustainability. AdMail is proud to be a part of the 2nd Annual "The Business of Green Media" sustainability conference."


Individual sponsorships are $5,000. There is also the opportunity for shared sponsorships of conference events--breaks, lunch, banquet, venue, etc. Sponsorships are tax deductible. For sponsor benefit information or to be included in the next Sponsor Update Press Release, e-mail sponsorship intent to:

Harvey Levenson - [email protected]
Lyndee Sing - [email protected]
The Graphic Communication Institute at Cal Poly
Graphic Communication Department
Cal Poly State University
San Luis Obispo, CA 93407
Phone: 805-801-2645
Fax: (805) 756-2733