PARAMUS, N.J., FEBRUARY 10, 2004 – NAPL has added a new customer service newsletter to its comprehensive roster of periodicals for its membership. To be published quarterly, At Your Service was created in response to the increasingly important role of customer service within today’s graphic communications companies. With content geared to customer service executives, managers, and front-line service reps, At Your Service will cover the gamut of issues entailed in developing and maintaining an effective customer service program. Articles will focus on everything from developing a strategic plan for the customer service function to handling and resolving customer complaints. “At Your Service is a reflection of NAPL’s ongoing commitment to provide its members with publications and periodicals that feature insights and information they can use to move their companies forward,” said Dawn A. Lospaluto, NAPL’s senior staff director, Communications. The debut issue of At Your Service, to be distributed to NAPL corporate and Customer Service Track members in March, 2004, includes a look at why and how graphic communications organizations should “Take a Systematic Approach to Meeting Customers’ Needs,” effective strategies for gaining the loyalty of new buyers, and what companies can do to retain their best CSRs.