Two Sides is delighted to announce that Heidelberg UK, the market leading provider of solutions for the printing industry, has joined the Two Sides campaign, which promotes the responsible production and use of Print and Paper and seeks to dispel common environmental misconceptions by providing users with verifiable information on why Print and Paper is an attractive, practical and sustainable communications medium.

Heidelberger Druckmaschinen AG (Heidelberg) is the world-wide leading provider of solutions and services for the print media industry. The company offers comprehensive solutions in the fields of sheet-fed offset printing, digital printing and in the production of sophisticated parts and assembly groups in the realm of precision mechanical engineering.

The name Heidelberg is internationally associated with leading technology, top quality, and customer focus. The company's core business covers with its equipment and services the entire process and value chain of the sheet-fed offset format classes from 20 inches (35 x 50 cm) to 64 inches (120 x 160 cm) as well as digital printing solutions. Heidelberg develops and manufactures in its equipment division precision printing presses, devices for plate imaging and post-press finishing as well as digital inkjet systems for packaging manufacturers. In addition, Heidelberg sells digital printing presses of its partner Ricoh and offers integrated offset and digital solutions.

Gerard Heanue, Managing Director, Heidelberg Graphic Equipment Ltd comments, “Many of our customers greatly appreciate the campaign by Two Sides to counter the negative messages about print from ill-informed or misguided agencies by presenting the facts clearly and lobbying on behalf of our industry. If Two Sides can help ensure a “level playing field” allowing printers to secure more business then this is going to be good for our customers and we are delighted to be able to support Two Sides in achieving this goal.”

Martyn Eustace, Two Sides Director, says, “Heidelberg is a great organisation and a natural partner to have on board for our campaign. They are at the forefront of print innovation continually striving to improve the attractiveness and effectiveness of print media in an increasingly digital world. Sustainability and environmental protection are a focus of all of the company’s activities. Measures in connection with the development, production, and use of its products are reducing resource consumption and therefore carbon and other emissions as well as process-related waste. Print is still a vital channel for brands to achieve real impact and Heidelberg can equip printers with highly efficient and sustainable print media solutions.”