Zwang & Company, globally acknowledged experts in the printing and publishing industries, today announced a collaborative effort with Strategies for Management; Sherburne & Associates; and American Technology Print Center, to conduct a multi-client research project that will provide a situation assessment and 10-year market forecast for the printing and publishing industries in Russia.

Print and Publishing Services in Russia: 2011 and Beyond will provide valuable information to equipment, software, and consumables vendors serving the printing and publishing industries who are seeking relevant, accurate and meaningful data about this important emerging market. The study will be a basis upon which suppliers to the industry can build marketing plans for entry into-or expansion of presence in-the Russian printing and publishing markets.

Why Russia?

• In December 2011, Russia became a member of the WTO (World Trade Organization).
• With its economy growing at a compound annual growth rate of 11.7 percent, Russia will be the eighth fastest growing market globally.
• By 2015, Russia will be the thirteenth largest entertainment and media market, with revenues of $35.7 billion.
• Russia's compound annual growth of 5.8 percent for consumer magazine publishing will establish Central Europe and Russia as the fastest growing zone in EMEA for consumer magazines through 2015.
• The Russian middle class is growing, offering greater opportunity for marketers to benefit from targeted messaging in their direct marketing efforts.

David Zwang, principal of Zwang & Company, says, "Having had the pleasure of visiting Russia and gaining first-hand exposure to the state of the printing and publishing industries there, I am very excited about this project that will speak to the immense potential in these markets. We are additionally pleased to have a Russian expert with as prestigious a status as Dr. Shakhmundes, be a part of our project team for this study; as well as the support of the Russian government - the first subscriber to the project."

Key Study Topics

The myriad topics being covered in Print and Publishing Services in Russia: 2011 and Beyond include, but are not limited to:  

• Industry shipments in current, and five- and ten-year forecasts of print and publishing demand.
• Employment data and forecasts, with analysis of the skills available and needed by the workforce in five and ten years for transition to other media.
• Capital investment forecasts, with emphasis on production technology investments by type, such as: presses, printers, workflow, media production, and others.
• Technological state of the industry and analysis of the challenges from digital media, advances in computing and communications technologies, and other factors.
• Comparison of the Russian printing and publishing market to other emerging and developed markets.

Market Coverage

This study serves various market sectors, making it a must-read for the widespread community: General commercial and advertising printing; Publication printing (i.e. magazines, books, newspapers; Financial/transactional printing (i.e. bills, prospectus, transpromotional); In-plant/central reproduction departments; Marketers and advertisers; Publishers (magazine, books, and newspapers); and Advertising agencies and large graphic design firms.

Research team

The primary researchers in this project are industry veterans with extensive years of combined experience. Team members are:

• Dr. Leonid Shakhmundes - has worked as deputy director of the All Soviet Union Research and Development Institute for Graphic Arts in Moscow, and has 30 publications and four Russian patents to his name. He is an international consultant to printing industry management, industry suppliers and trade associations.
• David Zwang - renowned printing and workflow technologies expert who has owned printing operations, consults with many prestigious printing and publishing businesses, and services on several international standards bodies for the printing industry.
• Dr. Joe Webb - an expert in printing industry economics and forecasting, Dr. Webb has researched and written extensively about industry strategy and operations. He is best known for his work in analyzing the effects of digital media on the demand for printed goods and services.
• Cary Sherburne - author, journalist and consultant serving the printing and publishing industries from both the supplier and service provider perspectives, as well as the trends, issues and opportunities facing these dynamic market segments.

Call for participants

To participate in the study, please click here and indicate interest no later than January 31, 2012. Further information may be found at: http://russia.zwang.com.