Anthem Worldwide, the brand development division of Schawk, whose integrated global network provides innovative solutions to articulate, unify and manage brand impact to create compelling and consistent brand experiences, announced that it has appointed John-Paul Doyle to serve as senior creative director for its New York office.
Lor Gold, global chief creative officer for Schawk, said, "John-Paul brings extensive experience in all consumer brand experience touchpoints in categories ranging from personal care and beauty to prestige luxury brands in the alcohol/spirits space. His international perspective and history of successful design leadership on global branding projects will enhance Anthem's creative offerings."
John-Paul Doyle joins Anthem from Raison Pure (New York, NY) where he managed and directed large strategic projects from concept to execution through to production, and led teams of graphic, structural, and production designers in all aspects of brand creation and realization, as creative director. He also served as a core member of the executive management team. Doyle's background includes experience with the following companies and brands: Diageo, Unilever, Kraft, Godiva, Burt's Bees, Johnnie Walker, Dove, and Evian. Prior to his tenure at Raison Pure, Doyle was a senior designer at Neworld Associates in Dublin, Ireland.
"It's exciting to be a part of Anthem's commitment to creative leadership and to help guide the development of its clients' brands across consumer touchpoints at home, on the go, at the store and on the shelf in ways that build their businesses," said John-Paul Doyle.
Added Gold, "Anthem's ability to develop kinetic brands that are media agnostic and not beholden to a single media perspective will be strengthened by John-Paul's expertise in developing creative ideas across multiple consumer channels."
John-Paul Doyle earned a B.Des in Visual Communications from Dublin's National College of Art & Design.