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PaperSpecs and Sappi Present Free Webinar

Press release from the issuing company

Since QR codes are popping up on printed pieces everywhere, and the emerging field of augmented reality has spawned print-based AR codes, we've decided to tackle the many questions today's savvy marketers have about using this technology in their integrated-media campaigns.

On December 13, 2011, PaperSpecs will present a 90-minute webinar on QR and AR codes lead by industry expert Daniel Dejan of Sappi Fine Paper North America.

Dejan will talk about the various types of QR codes and how they work. He'll also address how to apply marketing metrics, whether the codes are a long-lasting trend, and how technological advancements will affect the use of QR codes and AR codes.

To learn more or to sign up for "From Print to Web with QR & AR Codes" please go to www.paperspecs.com/webinar.


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