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IP publishes its latest Environmental Post

By WhatTheyThink

International Paper, the world’s largest paper and packaging company, has produced the fourth issue of The Environmental Post, the company’s very own “Green Newspaper” which contains in-depth the latest news, features and facts on the latest developments at International Paper and the paper industry in general in the area of sustainability and the environment.

The new issue of The Environmental Post highlights International Paper EMEA’s initiative to align and formalize the environmental policy of its two core businesses in the region, Papers EMEA and EMEA Packaging. The policy has been embarked upon in response to customer demand for greater transparency, and centres around four platforms. These are; Managing natural resources, managing its footprint, recycling and product innovation.

The initiative is an important milestone in International Paper’s efforts to improve its environmental performance and communication, and also includes the production of materials aimed at both customers and employees.

Also included within The Environmental Post are news items informing that two more of International Paper’s mills at Kwidzyn and Luiz Antonio have both successfully passed the European Ecolabel audit, which will allow International Paper to apply the Ecolabel logo to its paper brands from these two mills.

With its inclusion in the FTSE4Good Index, International Paper has also been included on one of the most respected “good company” lists, in recognition of its successful and ongoing sustainability efforts.

Other topics featured within The Environmental Post include the release of International Paper’s latest 2010 Sustainability Report, documenting a wide range of topics and issues, including the company’s environmental performance and practices throughout the year.

Another publication recently released by International Paper EMEA is The Little Book of Commonsense, a new booklet which explains why paper is the real sustainable choice, and also provides some commonsense pointers to the paper discussion. The Littlebook of Commonsense is available in nine languages and can be obtained from email: [email protected]

All of International Paper’s corrugated packaging plants in France have now been certified by the Forest Stewardship Council (FSC), which will provide International Paper’s customers with a credible link between responsible production and consumption of forest products.

The Environmental Post also reports on the success of the Two Sides campaign, in which some 27 major UK corporates, including banks, building societies, utilities and telecoms, have all been persuade to change or amend their e-billing messages. International Paper supports Two Sides, contributing financially every year to its development.

And finally, readers of The Environmental Post are invited to test their paper & forest knowledge, with a fun, online quiz about our precious natural resource. Readers can find out how by entering at www.internationalpaper.com/EMEA/Forest

For copies of The Environmental Post, please contact Mike Robertson, International Paper’s UK & Ireland Country Manager at [email protected]


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