Schawk, Inc., a leading provider of brand development and deployment services, enabling companies of all sizes to connect their brands with consumers, announced today that it has appointed Heidi Schoeneck to serve as senior vice president, executive creative director within its retail marketing group. In her new role, Schoeneck will drive the creative vision for Schawk Retail Marketing and provide creative inspiration for its portfolio of clients.
"Our diverse client roster requires a creative leader that can understand shopper motivation and inspire them to buy across product categories from fashion to tools to food," stated Michael Komasinski, president and group managing director of Schawk Retail Marketing. "Heidi has demonstrated a clear ability to provide thoughtful, strategic, and creative leadership not only to our clients, but also to her colleagues within Schawk."
Says Schoeneck, "I am excited to be part of an organization that has been on the frontline of shopper marketing long before the term 'shopper marketing' even existed."
"The path to purchase has changed," continued Schoeneck, "And only by understanding this complex and evolving path will we be able to embrace the empowered multi-channel shopper and inspire her to act. This philosophy will help us create integrated programs for our clients that speak to the shopper's heart as well as her mind, motivating her through all mediums, and ultimately driving store visits and influencing purchase decisions."
Schoeneck has received significant industry recognition for her creative work including PRO, Tempo, POPAI and Globe Awards. Prior to joining Schawk, she held creative leadership roles at several leading promotional and shopper marketing organizations including DraftFCB, Euro and most recently as senior vice president, group creative director at Arc Worldwide. She earned a Bachelor of Fine Arts from the University of Michigan.