EcoPrint Europe Live 2012, which takes place in Berlin from 26-27 September, is pleased to officially announce HP as its headline partner for the event, signaling the market leader’s strong support for sustainability in print.

Marcus Timson, Director, EcoPrint says: “We are absolutely delighted to have the support of HP as a headline partner for EcoPrint Europe 2012. To have such a prestigious technology leader as HP declaring its support for the event is a great endorsement of the concept and vision of EcoPrint. HP is clearly committed to a sustainable strategy and therefore has plenty of expertise to contribute to the content and profile of EcoPrint and we are excited to be working in partnership with them”.

Ronen Zioni, Marketing Director, HP, GSB EMEA, adds: “Once again HP is recognized in News Week’s Top 25 US Sustainable Brands, and also features within the world’s top 100 sustainable brands. So it should come as no surprise that HP recognizes that the EcoPrint event is both a great idea and the perfect platform for HP to communicate the message of sustainable print business to an audience of printers, agencies, marketers and brands. The reality is that the leading brands of the world are aligning their supply chains to their goals for carbon neutrality, and print must fall into line. At EcoPrint, HP will showcase innovative print technologies that enable a wide range of application projects in retail, interiors, point of sale, outdoor advertising and packaging as well as developing content for visitors and attendees looking for inspiration and information for sustainable, innovative and profitable print. We look forward to working with the EcoPrint team to create an exciting new event format for the print and marketing industries.”

EcoPrint will provide a focused attendance of professionals with guidance, support and inspiration for sustainability. At this early stage, nearly a full year from the event, EcoPrint has already received excellent support from potential exhibitors and visitors from around the world, suggesting that the industry is ready to embrace both the show and its vision of a profitable, sustainable future.

Frazer Chesterman, Director, EcoPrint continues: “Despite a busy event calendar next year, it’s good to have HP’s confidence in this new concept as a showcase for their commitment to the big issue of sustainability in print. With their encouragement and involvement, the event will, I am sure, deliver significant value for participants, visitors and delegates.”

Stephen Goddard, Environmental Program Leadership Manager, HP concludes: “The EcoPrint show is an event that has been needed for some time. I believe that sustainability is an essential ingredient for any modern, profitable business. The print industry needs a focus on this issue so we can equip ourselves to align with consumer needs, customer demands and legal compliance. By working together through a platform such as EcoPrint, I am sure we will be able to provide a strong path forward for any print professional to make positive and profitable change.”

www.ecoprintshow.com