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Xerox Intros Phaser 7800

Press release from the issuing company

Graphic design professionals now have a better, faster way to create vivid, colorful advertisements, marketing pieces and sales proposals with the Xerox Phaser® 7800 color laser printer.

Packed with color quality tools, extensive media handling capabilities and professional finishing options, the Phaser 7800 from Xerox Corporation (NYSE: XRX) produces jobs quickly and offers precise control over color matching, allowing creative shops to beat deadlines and exceed client expectations.

NORTH, a Portland, Ore.-based brand agency, uses the Phaser 7800 as an integral part of its design and production workflow for print and outdoor advertising, point-of-purchase materials and packaging. 

“Our creative teams are impressed with the color depth, range and accuracy, and the option of using large and heavier paper sizes,” said Steve Rauner, executive producer and partner, NORTH. “Art directors and designers are able to focus more time on the creative process and less on technical accuracy. We’re simplifying processes and saving money.”

Impressive color management tools and image quality

Printing at 1200 x 2400 dpi, the Phaser 7800 brings out fine details in images, photos and graphics. Core to the printer are its color matching capabilities, a must-have for graphic designers.

The device is equipped with the PhaserMeter™ Color Measurement Device powered by X-Rite and Adobe® PostScript® 3™, offering color accuracy print after print, saving time and money. The Phaser 7800 has also been licensed by PANTONE® for optimal color reproduction of industry standard PANTONE MATCHING SYSTEM®.

Exceptional media handling and professional finishing options

The 45 pages-per-minute printer handles a wider range of media weights – from 75 to 350 gsm – and more sizes than competitive printers. Creative professionals can push design boundaries with heavyweight stocks for books and calendars, and non-traditional sizes for postcards and photos. Automatic two-sided printing is a standard feature and doesn’t slow down print speeds.

Designers can put the finishing touches on their work such as professional booklet making, creasing and hole punching. The Phaser 7800 finishing options can be customized to meet specific workload and application needs.

Easy to use, easy on the environment

A color touch screen makes navigation simple – users can view toner levels and print jobs in the queue. Green benefits include low-melt EA Toner and Hi-Q LED print engine technologies to reduce energy consumption. The heat-efficient fuser allows for start-up time of less than 15 seconds and uses less power in standby mode than conventional fusers.

Availability and pricing

Starting at $4,599, the Phaser 7800 is available immediately worldwide through Xerox direct sales, agents, resellers and dealers, by calling 1-866-480-3119 or at http://www.xerox.com/direct.


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