interlinkONE, a leading provider of multi-channel marketing software solutions, announced that CEO John Foley, Jr. is headed to Singapore to conduct seminars on business transformation for the print industry. The seminars, which will occur on November 10th and 11th, are being sponsored by Spring Singapore, an enterprise development agency.
"I am absolutely excited to have the chance to work with Singapore's print industry. They face a lot of the same challenges that we see every day here in North America. Marketing and communications continue to change! Thus, they are looking for ways to remain relevant and grow their business," said John Foley. "Throughout this two-day seminar, I will share case studies and examples of print service providers that have transformed their business successfully. Attendees will leave this event with an understanding of what it takes to offer and execute multi-channel marketing solutions that include print, mail, and fulfillment."
During his presentation, John will cover topics such as:
• Communication trends & the importance of transformation
• What it means to diversify your print business
• How printers can improve their own marketing efforts
• Techniques for selling solutions, rather than commodity-based transactions
• Strategies for integrating print with mobile, social networks, and other channels
In addition to John's presentations, attendees will be able to pick up a copy of his book, Business Transformation: A New Path to Profit for the Printing Industry. For more information about that publication, please visit http://NewPathToProfit.com.
While he is in Singapore, John will also be touring the facilities of a number of printers in the area. "I greatly look forward to learning from them, and offering help and guidance in any ways that I possibly can," said Foley.