Vienna is where tradition meets modernity – in both its urban landscape and at the IFRA Expo 2011. From October 10-12, the publishing industry presented its products, ranging from daily newspapers to iPad apps. ppi Media, a subsidiary of manroland, was also there to present its new, trendsetting products and enhancements to its multimedia solutions.

Multichannel publishing with Content-X is impressive. Due to its versatility, this streamlined, InDesign-based editorial solution was a real crowd-puller. Content-X provides print editions as well as publishers’ websites and apps with content. The distribution of content is simple. The editor creates an article in a web editor or directly in InDesign and then assigns images and videos to it if required. The editor-in-chief then selects the output channels. The editorial workflow with Content-X reflects the newsroom architecture in many of today’s publishing houses. Another highlight at ppi Media’s stand was AdX. This integrated solution for reserving ads in print, online, mobile and broadcast provides a cross-media environment for ad sales staff. On a central graphic user interface, AdX shows all free and booked ad spaces in a publisher’s newspapers, magazines, websites and mobile apps. Intelligent filters facilitate the process of booking cross-media ad campaigns. AdX is browser-based and, with its GUI for different multimedia channels, is extremely easy to operate. In addition, users can enter all the order data that is relevant for the SAP IS-M/AM booking system in AdX.

Closely entwined like Vienna and Sacher: printnet OM and APL

In the traditional field of newspaper planning and production, ppi Media’s prepress solution printnet OM for APL (Automatic Plate Loading) was in great demand. This output management system knows and meets the requirements of the highly automated APL workflow and ensures the correct imaging sequence of printing plates. Besides printnet OM, PlanPag, the central planning system for newspaper production, and the new AdMan ad delivery workflow were also successful, as underlined by the contracts signed by MediaNorge AS (Norway) and Schwäbischer Zeitungsverlag (Germany).