Survey Advantage released their Print Buyer Satisfaction Benchmarks for the third quarter ending September 30th, 2011. Top performing printers (top third) achieved over 86% loyalty, average performers 76% to 85%, and poor performers under 76%. The industry average remained the same at 81%. Results were calculated from over 9,400 print buyers evaluating recent performance of the printers who serve them. Congratulations to “The Print Shop for achieving the best overall loyalty rating. 99% of their customers stated they were “Very Likely” to recommend them to colleagues and friends based on their third quarter performance. Warren Miller’s team has always been in the top 25%, but finally took top honors.
Each quarter thousands of print buyer opinions are gathered to measure their satisfaction with recent performance of printers who serve them. The benchmark is a compilation of all feedback gathered for printers participating in CustomerPulse™. The feedback is published to help participating printers benchmark performance and react quickly to customer feedback. Results are segmented by brand, size, and other classifications. The PBSI™ is the most comprehensive measure of print buyer loyalty and printer performance available in the printing industry.
The process is designed to help any size printer with prices starting at $49/month. The vision of the PBSI™ is to improve industry performance through reliable real-time buyer satisfaction benchmarking. Visit www.surveyadvantage.com/printers for more information.