GMC Software Technology, a leader in customer communications and output management solutions, today announced that Anton Group, a print service provider in the United Kingdom, has increased productivity and driven new business with GMC Software Technology. As a result, Anton has been able to replace a number of existing software products.

Anton Group Ltd. provides digital printing services, on demand products and direct mail campaigns. It also offers sheet and digital printing services, as well as pre-press, mailing, logistics and finishing services. In addition, Anton has a substantial development team to manage highly personalized direct mail, TransPromo and customer correspondence. Based in Laindon, Essex, the company has been in business for over 30 years.

“With significant pressure from our larger enterprise customers, we needed to upgrade our current software products for both developing personalized customer communications and for managing variable data projects submitted online via our customer portal,” said Paul Murphy, Managing Director at Anton Group. “In addition, our existing software did not allow our development teams to efficiently collaborate on customer projects which impacted our ability to balance our workload and quickly respond to our client’s needs.”

Using solutions from GMC, Anton Group will be able to quickly develop and collaborate on sophisticated applications for personalized direct mail, TransPromo and customer communications that drive customer acquisition, loyalty and retention for their large roster of customers. In addition, with GMC Storefront, an award-winning Web-to-Print solution, Anton’s customers can develop anything from personalized business cards to fully-personalized marketing campaigns that are consistent with corporate and brand guidelines.

“As an enterprise-class provider, we are excited that Anton Group has decided to invest in solutions from GMC Software Technology,” said Mike Davies, Vice President of Sales for the UK subsidiary of GMC Software Technology. “With GMC’s Storefront as well as other solutions in place, Anton will be able to simplify the process of print management while growing their business”.