HH Global, leaders in Brand Campaign Management, is building on the company’s marketing services strategy by further developing its offer around Marketing Implementation. The company is enhancing its capabilities in versioning and adaptation in recognition of the needs of its clients, particularly those with a global footprint.
Investment in this area is supported by the appointment of Alex Abrams - previously one of the founding team and Head of New Business, Hogarth Worldwide - as Head of Client-Marketing Implementation. Prior to working at Hogarth, Alex worked at e-graphics (working on a range of clients including adidas, Beiersdorf and LG) and at Schawk where he led the global P&G relationship for 7 years. During this time P&G undertook the first ever multi-regional advertising decoupling, cementing Alex’s status as a thought leader in marketing implementation.
Alex will be responsible for increasing HH Global’s penetration in decoupling and marketing-related services. He has managed complex international and domestic projects and has gained experience of the internal workings of world–class FMCG, retail and technology organisations.
Robert MacMillan, CEO, HH Global, comments: “We will continue to build out our marketing services business executing campaigns for International Clients across an increasing array of online and offline media. We recently announced senior appointments in the retail channel and now we are building scale to support clients in Marketing Implementation. With Alex on board I believe we can make significant traction as a global company servicing the adaptation needs of our global clients which we fully recognise is paramount to their business. “