Top U.S. direct marketing service provider to acquire new high-speed Océ inkjet color production printer
CHICAGO – Océ, a Canon Group company and an international leader in digital document management, today announced that Graph Expo 2011 marks the public debut of the Océ ColorStream 3500 system in North America. Unveiled at Canon Expo in Tokyo in November 2010, the high-speed, high-quality, full-color inkjet printer has had an enthusiastic response from the market. The system presented at Graph Expo will be part of a twin configuration that will be shipped to SourceLink, a Top-15 U.S. direct marketing services provider.
"We are excited to introduce the Océ ColorStream 3500 to the Graphic Arts market at Graph Expo. The special capabilities of this system make it ideal for companies like SourceLink that are building out their businesses in new directions. SourceLink is taking the next step to bring additional value and versatility to clients through high-speed color for a variety of applications," said Francis McMahon, Océ Vice President, Marketing, Océ North America, Production Printing Systems.
"Almost all direct mail today is carefully targeted, and marketers want to take personalization even further into trigger-based mailings and multi-channel messaging, where the print message is supported by alternative channels. The Océ ColorStream 3500 system will become part of our multichannel marketing environment and provide fast, versatile high-quality color to drive return on marketing investment for our clients." said Pat O'Brien, SourceLink's Chief Marketing Officer.
"The Océ ColorStream system will allow us to refresh our fleet and technologies with new color capabilities for our customers. SourceLink can deliver consistently better response rates for our clients, while lowering total campaign costs for acquisition programs, including postal and logistics expenses," said Don McKenzie, SourceLink President and CEO.