Commercial printers become a significant segment of the system's installed base.
Derry, NH (USA) – At booth 4442 during Graph Expo 2011, September 11-14,
Allen Datagraph Systems Inc. (ADSI) will showcase the iTech AXXIS Digital Label System for the printing and finishing of high-quality, short-run labels on a wide variety of substrates.
"Many small-to-medium-sized companies have the need for high quality labels. However the cost associated with purchasing small quantities of high quality labels is one of the biggest issues these companies have to resolve-while still offering products that are appealing to the consumer at the point of sale. Until the iTech AXXIS Digital Label System, they had only a few options," explains Mark Vanover, VP Sales and Marketing at ADSI. "They were required to purchase labels in large quantities creating inventory that may never be used, or they paid a high premium for short-run labels-both options decreasing their profitability. Their last option was to use inferior pre-cut label solutions.
"Sales of the iTech AXXIS Digital Label System over the last two years have exceeded our expectations – with almost 250 systems installed worldwide. What's surprised us is that commercial printers are becoming a larger part of our growing customer base," observes Vanover. "Commercial printers are looking at ways to diversify their businesses. It's always easier to expand offerings to your existing print customers than to seek out new prospects. The ability to manufacture labels – which are highly profitable with such a minimal investment - has been a major key to the success of the iTech AXXIS Digital Label System in the market."
The iTech AXXIS Digital Label System, engineered and assembled in the U.S., is comprised of both the iTech AXXIS Digital Label Printer and the iTech AXXIS Digital Label Finisher. The iTech AXXIS Digital Label Printer is a high-resolution roll-fed CMYK print engine featuring variable-droplet technology. Printing on a variety of pressure sensitive substrates (BOPP, polyester, papers) in widths from 4 inches to 8.5 inches with an outside roll diameter up to 11 inches, the system images 'consumer quality labels' at up to four feet per minute. The ability to print variable data is an option.
The iTech AXXIS Digital Label Finisher is the key component to finishing on-demand labels of any shape. The finisher laminates, integrates die-less die cutting (any vector shape designed in Adobe Illustrator), strips, slits and rewinds to finished rolls of labels.
The complete iTech AXXIS Digital Label System is small enough to fit on a table-top, yet engineered to handle high-productivity throughput. "No other label system can offer the features of the iTech AXXIS Digital Label System for anything close to the low cost of acquisition," continues Vanover. "We've turned the industry's assumptions of label production on its head by bringing affordable digital label manufacturing within reach of everyone. We believe the iTech AXXIS Digital Label System enables every converter to never have to walk away from their customers' short-run label production needs again."