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Xerox CiPress Opens New Revenue Streams with Lucrative, High-Volume Pages

Press release from the issuing company

ROCHESTER, N.Y. – The Xerox CiPress 500 Production Inkjet System, the world's only high-speed waterless inkjet device, is making its North American debut at Graph Expo 2011.  The supercharged system has earned high praise from a test customer, who calls it a "revolutionary, industry-changing solution."
Printing 500 feet or 2,180 full-color pages per minute, the twin-engine device from Xerox Corporation (NYSE: XRX) efficiently creates personalized marketing, transpromo and publishing pieces.
The inkjet system was tested by dmh Marketing Partners, a direct-mail company that creates more than 800 million pieces annually. By using the Xerox CiPress 500, dmh achieved consistent quality from page to page, spending less time on recalibrating the printing press and more time maximizing profitable revenue opportunities.
"We are constantly looking for cutting-edge technology to drive the manufacturing process and we believe the CiPress 500 is the best technology for high-volume production," said Randy Seberg, chief technology officer, dmh Marketing Partners.
Waterless technology  
Building from its patented solid ink technology, Xerox CiPress 500 enables printing on low-cost, plain paper without ink soaking through. This – together with self-monitoring and auto-correcting production controls – results in a workhorse device reliable enough to print tens of millions of pages every month. Xerox's FreeFlow Print Server enhances productivity by handling complex variable jobs without sacrificing print speed.
"The predictability and consistency is very high – the first sheet looks the same as sheet 500,000, which I could never say of an offset press," added Seberg.
Drive more jobs, reduce costs with Xerox's IntegratedPlus
Printers can be even more productive and efficient with Xerox's IntegratedPlus – a new program that takes advantage of the open standards platform of Xerox FreeFlow Print Server and various industry-leading partner software solutions.
The first such offering – Xerox GMC IntegratedPlus – uses custom-designed software for the Xerox FreeFlow Print Server and CiPress 500, which delivers an extra boost of productivity.  The results: consistent quality, two-way data communication, reduced labor costs and fewer opportunities for errors in a print run – all of which drive volume and revenue growth.
"As the demand for color pages continues to grow, inkjet devices such as the Xerox CiPress 500 become a strategic installation – positioning printers to capture more profitable jobs and produce them in the most productive, economical  way," said Eric Armour, president, Graphic Communications Business Group, Xerox Corporation.   
Xerox displays single-engine duplex at Graph Expo
At Graph Expo, Xerox will preview the single-engine duplex configuration of the CiPress 500.  Built in response to customers seeking a lower entry point, the system features the same benefits of the twin-engine duplex and can be upgraded.
Pricing and availability
The list price for Xerox CiPress 500 Production Inkjet System, including the Xerox FreeFlow Print Server, is $3.8 million for the base twin-engine duplex. Order taking begins immediately with installs slated for later this year.


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