New Partnership Adds Much-Needed Web Marketing and Visibility to W2P Store Launches

Laval, Quebec, Canada, - Prisme Technologies (http://www.prismetechnologies.com) is pleased to announce the selection of Spider Trainers (http://www.spidertrainers.com) as an authorized partner designated to provide project launch, go-to-market, marketing, search-engine optimization, and professional-visibility services to clients purchasing the PrintSYS Software as a Service (SaaS) web-to-print solutions.

Prisme Technologies currently offers its clients multiple learning channels for achieving positive SEO results-including Power Lunches and YouTube videos (http://www.youtube.com/prismetechnologies)-but the partnership with Spider Trainers will accelerate the clients' understanding and implementation of industry standards for and new advancements in driving and capturing web-based customers.

Says Dan Sparrow, vice president of sales and marketing for Prisme Technologies, "Spider Trainers provides a crucial service to print companies that want to market their products on the internet. Prisme Technologies provides best in class, turn-key, web-to-print tools and services and Spider Trainers provides the expertise and services that ensure web users can find them."

When it comes to search-engine optimization for the PrintSYS B2C web-to-print storefront, Spider Trainers provides unique online and web-to-print experience to ensure that the store is appropriately positioned in search-engine results. The measurement for success extends beyond increased site visits and emphasizes providing required resources for delivering the appropriate visitor to the site. Increasing qualified visitors ensures a higher conversion rate of prospects to customers.

Spider Trainers' founder and SEO/SMO advisor Cyndie Shaffstall leads operations with more than 30 years' experience in the print and publishing industries. According to Shaffstall, "On the heels of my seven-year stint with Quark and as a lead on the Quark Promote web-to-print project, I'm now able to expand and hone Spider Trainers' services as a provider of solutions to web-to-print store owners. My industry experience ensures that this team will be highly effective at targeting shoppers in a manner that can only come with many years' experience in satisfying the needs of the print customer.

"While search-engine optimization providers are plentiful, Spider Trainers offers web-to-print storefronts a focus not found in other SEO companies. We target the print customer in a manner that can only come with many years of understanding marketing campaigns, the integration of online efforts, and the important component of understanding the print business as well," adds Shaffstall.

Spider Trainers will be presenting alongside Prisme Technologies at Graph Expo in Chicago, September 11–14, 2011. Visit both Spider Trainers and Prisme Technologies at HP booth 3210, Xerox booth 3766, or Xeikon booth 4027 for more information or for a customized demonstration of PrintSYS web-to-print solutions.

For more information on the services provided by Spider Trainers, visit http://www.spidertrainers.com. For more information on Prisme Technologies or the PrintSYS web-to-print solutions for B2C and B2B, visit http://www.prismetechnologies.com.

• Customers at 2,600 Walmart stores and all Meijer stores throughout the United States can now create photo creative merchandise such as photo posters, photo books, calendars and greeting cards in-store or online with same day pickup.
• HP Faux Canvas, a first-to-market, affordable alternative to traditional canvas that is lighter weight, easier to hang, and features either personal photos or licensed content, will be available in time for the holidays with initial availability exclusively at these Walmart stores.
• These Walmart customers can now use HP in-store kiosks to access their photos from Snapfish.com, Walmart.com and, coming soon, Facebook accounts.
• Making the photo organization and creation experience more convenient and efficient, a new online photo organizer from Snapfish by HP features advanced facial recognition algorithms.

Additional information about today's news is available in an online press kit at http://www.hp.com/go/InnovationforImpact.