San Jose Mercury News and Noosh Team Up For DMA Show
Press release from the issuing company
Santa Clara, CA - October 8, 2003 -- Noosh, the leading provider of collaborative e-Business software solutions for print, and the San Jose Mercury News, a Knight Ridder newspaper, will host a case study presentation at the upcoming DMA show in Orlando, FL. The Annual DMA Conference and Exhibition is the world's largest gathering of direct and interactive marketers.
The presentation, "How the San Jose Mercury News Meets Today's Marketing Challenges with Noosh," will be given by Don Poepping, Director of Targeted Delivery at the Mercury News.
Poepping's team uses Noosh's project management and procurement capabilities to more efficiently produce, track, monitor, procure, and store advertising campaign projects. These projects take final form as printed advertising inserts in the paper and shared mail products ,or as direct mail pieces, or as a combination of both.
According to Poepping, "Noosh's application helps us meet our business objectives around delivering direct mail solutions for our customers. The application helps us buy well and makes our operations more efficient."
The event will take place on October 12th at 6:30pm at the Rosen Centre, headquarters hotel for this year's DMA. Reservations may be made by contacting Wanda Pansky at 1.888.286.6674 ext 6029.
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