February 23, 2004 -- The Graphic Arts Show Company (GASC), which produces the global PRINT & CONVERTINGSM exhibition along with the annual GRAPH EXPO and CONVERTING EXPO, will present the inaugural edition of DIGITAL OUTLOOKSM on June 16-17, 2004, co-located with the GUTENBERG FESTIVAL at the Long Beach Convention Center, in Long Beach, CA. Internationally known industry and business experts will highlight the conference program as general session speakers, and many of the industry’s most innovative vendors will sponsor the event and present tabletop displays. In addition to opening and closing general sessions and a luncheon program, DIGITAL OUTLOOK will present 15 highly focused educational seminars. Some of the topics to be addressed include: - Developing a business plan for digital print - Configuring Xserve for web services - Generating demand for digital color - Preparing your staff for digital print - Color management for the pros - Building a ROI case for digital asset management - CIP4 and print workflow - Variable Data Printing . . . Successful Case Studies “Our goal in organizing the program for DIGITAL OUTLOOK is to deliver an intensive day-and-a-half agenda through which print providers of all types can get both the strategic view of digital print and practical help in making digital tools work for their businesses,” says GASC President Regis J. Delmontagne. The first day of DIGITAL OUTLOOK will present the opening general session, a luncheon with keynote speaker, three groups of concurrent seminars, an evening networking reception and two breaks. Refreshment events will be held in the tabletop exhibit area, where attendees will have direct access to manufacturers representatives to get their questions answered regarding the latest digital technologies. Day two begins with coffee service in the tabletop display area and proceeds to a fourth group of breakout sessions and a closing general session. “DIGITAL OUTLOOK will be the high level conference for everyone with a stake in digital printing, from technical experts to business strategists,” says Delmontagne. “Digital printing in all of its forms is here to stay, and it is creating both challenges for our industry and a remarkable growth opportunity. DIGITAL OUTLOOK will help attendees navigate this environment by combining best practices, knowledgeable speakers, and vendor resources to deliver a world-class learning opportunity.” General session speakers and additional conference details will be announced in the near future. DIGITAL OUTLOOK will be held in the same location as the seminar program accompanying the 2004 edition of GUTENBERG FESTIVAL. GASC views DIGITAL OUTLOOK as a key part of a major new component adjoining the long-familiar GUTENBERG FESTIVAL. Those interested in registering for DIGITAL OUTLOOK can do so online at www.gutenbergfestival.com. Fees include 3-day admission to the GUTENBERG FESTIVAL’s exhibit hall.