On September 13th, leaders in the printing and print supplying industry are invited to attend a special discussion about the future of print promotion activities in the US. The meeting will take place at 2pm in McCormick Place, Room S505B, South Building, Fifth Floor.
At a time when resources are tight and the need for promotion is greatest, it is imperative that the industry coordinate its efforts to assure the best possible outcome. To aid in this discussion, we have put together a summary report on two pillars of The Print Council -- the Print Delivers seminar series and Print in the Mix.
In the two years that Print Delivers seminars have been conducted, we have presented to more than 1700 media specifiers including corporate and agency decision makers and leaders in the print communication field. These seminars have been presented in 13 locations, including Chicago, Detroit, New York City, Dallas, Dayton, Seattle, Minneapolis, Washington DC, Indianapolis, and Los Angeles, with additional seminars scheduled this year in LA and Boston.
In nine of these seminars, surveys were presented for attendee feedback on the value and relevancy of the material presented. 42% of the feedback forms were completed and returned giving the Print Council an opportunity to evaluate the sessions and continue to improve them. In several seminars where numerical questions were asked, the sessions rated highly: Dallas (95%), NYC (77%), Dayton (85%), LA (85%).
Some of the most interesting and consistent survey comments (and there were many) were:
"I've always been a believer in print, but this seminar gave valuable data to support that belief, as well as ideas for how to harness the power of print in the 21st century."
"I will definitely use this information as we continue to push printing and integrated marketing."
"It will give me ammunition to include print in our marketing campaigns....It gave me valuable info to take back to my colleagues at work to influence them."
"It broadened my horizons as far as what is possible with paper, technology, and personalization."
"The environmental facts and figures in the final section of the presentation were new to many attendees."